Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
The Effect of a Market Orientation on Business Profitability
7.877
Zitationen
2
Autoren
1990
Jahr
Abstract
Marketing academicians and practitioners have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of a market orientation and hence no systematic analysis of its effect on a business's performance. The authors report the development of a valid measure of market orientation and analyze its effect on a business's profitability. Using a sample of 140 business units consisting of commodity products businesses and noncommodity businesses, they find a substantial positive effect of a market orientation on the profitability of both types of businesses.
Ähnliche Arbeiten
Firm resources and sustained competitive advantage
2004 · 38.507 Zit.
Dynamic capabilities and strategic management
1997 · 30.908 Zit.
The Theory of the Growth of the Firm
1995 · 13.325 Zit.
The Promise of Entrepreneurship as a Field of Research
2000 · 11.079 Zit.
The cornerstones of competitive advantage: A resource‐based view
1993 · 10.584 Zit.