Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
Marketing Research: An Applied Orientation
7.145
Zitationen
2
Autoren
1994
Jahr
Abstract
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Ähnliche Arbeiten
Evolving to a New Dominant Logic for Marketing
2003 · 14.195 Zit.
A Paradigm for Developing Better Measures of Marketing Constructs
1979 · 12.690 Zit.
A Paradigm for Developing Better Measures of Marketing Constructs
1979 · 8.025 Zit.
Market Orientation: The Construct, Research Propositions, and Managerial Implications
1990 · 7.374 Zit.
Academy of Management Review
2013 · 6.919 Zit.