Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
Cluster Analysis in Marketing Research: Review and Suggestions for Application
2.010
Zitationen
2
Autoren
1983
Jahr
Abstract
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...
Ähnliche Arbeiten
Amazon.com recommendations: item-to-item collaborative filtering
2003 · 5.346 Zit.
Partial Least Squares Structural Equation Modeling
2017 · 2.802 Zit.
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
2006 · 2.478 Zit.
An Information Processing Theory of Consumer Choice
1979 · 2.282 Zit.
A Strategic Framework for Customer Relationship Management
2005 · 2.023 Zit.