Future of Employer Branding in the Era of Bard, ChatGPT, Metaverse and Artificial Intelligence

Abstract

There is a war for talent among organisations. Today current and prospective talented employees have multiple forms of employment opportunities. In such a scenario, employer branding becomes critical for acquiring skilled talent for the growth of any organisation, including for startup firms. The new age platforms like Bard, ChatGPT, metaverse and artificial intelligence provide opportunities for practising employer branding in novel and immersive ways. The study proposes a framework for organisations to help them align with the futuristic employer branding activities using these latest tools and platforms. The study also provides research agenda for scholars working in the ‘future of employer branding’ domain.

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