AI-Generated Images in Digital Media: A Comparative Analysis of News and Technology Websites

Abstract

This study explores the integration of AI-generated images in digital media, with a specific focus on Slovak news and technology websites. It examines the extent to which AI-created visuals are used in articles covering artificial intelligence-related topics. The research selects three leading websites from both categories and analyzes articles published in October, November, and December 2024. These articles are identified through keywords such as “artificial intelligence,” “Gemini,” “Copilot,” “ChatGPT,” and “machine learning.” A key aspect of the study is determining whether the lead images accompanying these articles were generated using AI tools like Midjourney. The research employs a comparative analysis to highlight potential differences in the prevalence and application of AI-generated visuals across news and technology platforms. It is hypothesized that technology websites, due to their focus on innovation, are more likely to embrace AI-generated imagery, whereas news websites may rely on traditional visuals or stock photography to preserve journalistic integrity and audience trust. The study also explores the ethical, professional, and aesthetic implications of incorporating AI-generated images into digital journalism. It assesses how these visuals influence storytelling, audience perception, and the broader representation of AI-related themes. By highlighting the role of AI in visual content creation, this research contributes to a deeper understanding of AI’s impact on modern media practices. The findings offer valuable insights for journalists, editors, and media organizations, emphasizing the need for responsible and transparent use of AI-generated imagery in digital news environments.

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