Usage Status, Acceptance, and Attitudes Toward ChatGPT Among Beauty Majors and Professionals

Abstract

This study investigated the current status of ChatGPT usage and training experience among beauty-related majors and industry professionals at universities, and analyzed their attitudes toward and acceptance intentions of ChatGPT. The participants were beauty-related majors and industry professionals located in the Seoul and Gyeonggi regions. Data collection was conducted through voluntary participation via open recruitment over a period of approximately two weeks, from December 15 to December 31, 2024. The completed survey responses were statistically processed using the SPSS 28.0 statistical package program. The results of the study are as follows: First, regarding ChatGPT usage experience, 121 out of 315 respondents reported having no prior experience, citing reasons such as “no opportunity to use it” and “lack of knowledge on how to use it.” Second, there is a strong need for training. Third, respondents expressed willingness to use ChatGPT in beauty-related work. Fourth, acceptance intention toward ChatGPT showed a positive correlation with attitude, indicating that a higher acceptance intention is associated with a more favorable attitude.

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