Data Privacy and Consumer Rights in AI-Driven Medico Apps

Abstract

Digital healthcare is evolving with AI-driven medico apps offering tele-consultations, e-prescriptions, and e-pharmacies. While these platforms expand access and personalization, they also create challenges of privacy, consumer rights, and ethical marketing. This chapter examines the interaction between Indian legal frameworks such as, the Consumer Protection Act, 2019, the DPDP Act, 2023 and constitutional rights of equality, dignity and privacy in regulating health regulations and medico apps. Comparative insights from the EU's GDPR, the US HIPAA and the EU AI Act, 2024 are examined to assess global protections against algorithmic opacity, misleading promotions, and intrusive targeting. The analysis positions medico apps at the intersection of law, ethics and consumer trust, highlighting gaps in India's framework and risks of health data commercialization. It proposes a hybrid regulatory model based on privacy-by-design, algorithmic transparency and constitutional safeguards to secure trust, dignity and fairness in digital healthcare.

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