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Leadership in the AI Era
1
Zitationen
2
Autoren
2025
Jahr
Abstract
The objective of this work is to analyze the effect of digital transformation in the Moroccan context and its effect on dynamics and innovative practices, the objective being to analyze leadership styles in the AI era. The methodology applied is qualitative, based on a guide to interview with 10 participants with knowledge in the field of managerial innovation and AI. The result obtained showed that the perceptions of Moroccan leaders regarding artificial intelligence (AI), revealng a dualty between those who see it as a tool for efficiency and innovation and those who raise ethical and organizational concerns. Key challenges identified include unequal access to technology, resistance to change and lack of technical training. However, AI also offers significant opportunities such as improving the competitiveness of companies, creating jobs in technology start-ups and transforming public services. To succeed, leaders must develop technical, change management, ethical and emotional leadership skills.
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