Impact of Generative AI on Author’s Metrics and Copyright Ownership: Digital Labour, Ethical Attribution, and Traceability Frameworks for Future Internet Systems

Abstract

The integration of generative artificial intelligence (GAI) into digital learning environments is a profound socio-technical transformation. While GAI promises enhanced accessibility and efficiency, it simultaneously obscures the human creativity and intellectual labour that underpins digital knowledge production. This opacity limits creators’ visibility into how their work is used, evaluated, and monetised. This review application work investigates how several leading large language models, including ChatGPT (GPT-4o), Gemini (1.5 Flash), and DeepSeek (V3), interact with a creative platform hosting over 300 original essays, poems, and artworks from various human creatives. Our review reveals that despite clear evidence of models engaging with original materials, standard platform analytics of the average creative record no attribution, referrals, or traceable interaction from their end, rendering creators’ labour invisible. This compels critical examination of knowledge provenance and power within AI-mediated education. To address this, we propose a socio-technical framework, Chujoyi-TraceNet, not as a technical fix, but a mechanism to re-centre ethics, justice, and recognition in digital governance. By integrating real-time tracking, blockchain-enabled licensing, and metadata watermarking, Chujoyi-TraceNet operationalises the principles of equitable attribution. This study argues for a re-imagining of digital ecosystems in education, one that links the technical act of attribution to broader debates on digital labour, platform ethics, and the pursuit of social justice, thereby contributing to more democratic and accountable learning media in the era of Industry 4.0 and 5.0.

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